National Sales Case Study

Strongpoint’s Advisor Growth Lab

Equipping partners with a national sales infrastructure, tailored for local relationships.

Building the tools to win every local market.

One of the most powerful advantages of the Strongpoint platform is the ability to bring national-caliber sales resources to local markets — without asking partners to give up what makes their business unique.

The Advisor Growth Lab is how we’re delivering on that promise.

Context

What is Strongpoint’s Advisor Growth Lab?

The Advisor Growth Lab is Strongpoint’s initiative to build out the sales infrastructure, tools, and programs that help our partners grow their books of business — with more products, more support, and better ways to demonstrate value to advisors and plan sponsors.

The Advisor Portal

The Benefits:

The Advisor Growth Lab isn’t static. Our team is shipping new features constantly, with new features coming soon such as requesting a proposal, public-facing content before log in, and deeper recordkeeper integrations. In this business, the best outcome for the client starts with the right plan design. And the right plan design requires a partner who has the full product shelf and the expertise to use it.


→ One portal that has everything the advisor needs

→ Four Key Features: Plan Dashboard, Content Hub, AI Chat, and Strongpoint University

→ More solutions expanding what partners can bring to every advisor relationship

“SOC 2 isn’t just a certification we’re working toward — it’s a reflection of how seriously we take our responsibility to the people whose retirement data we manage every day.”

Craig Schoeberle, VP of Information Technology • Strongpoint